What are the benefits of using Pinterest for your wellness business?

Pinterest is a social media platform that allows users to post images and videos, which can be “pinned” by other users. There are over 500 million active Pinterest users, including over 100 million business accounts. Most of these users are female—nearly 70 percent—and range in age from 25 to 55 years old. The platform provides a unique opportunity for wellness professionals to connect with potential clients on a deeper level than other social media platforms while also helping them build their brands and authority as an expert in their field.

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Pinterest is free and easy to use.

While it's true that Pinterest is free to use, it's also easy to start. You can sign up for a business account in just a few minutes if you'd instead use your profile, no problem! Pinterest has you covered there too. You can make boards, pin images and follow other people's boards either way!

What is the best part about using Pinterest for your wellness business? The fact that everyone else will be doing it too! Millions of people on the platform share their passions and interests daily—make sure yours is one of them!

You can reach a vast audience.

Pinterest is one of the most visited sites on the internet, with over 100 million active users. It's also the world's third most popular social media platform (behind Facebook and YouTube). Because Pinterest is so widely used, it's a great place to reach people interested in your products and services—and an even better place to introduce them to new ideas or trends. It's essential to think of Pinterest as a visual search engine rather than a social media platform.

These benefits don't just apply to businesses that sell physical goods; they can also be helpful for wellness professionals. For example, offer nutritional guidance or teach yoga classes. You might post images of healthy foods or poses on your Pinterest page that links back to your website, social media, or relevant blog posts. If you're a wellness coach, this is also a great place to share your guides, blog posts, and digital products and services. As people browse through these photos and get inspired by what they see there (and maybe even repin them), they'll begin thinking about how their lives could be improved by adopting some of those habits themselves! If you're into fitness tips for seniors, precisely (or just like looking at old folks working out), check out this article from Healthline, Exercise Plan for Seniors, for ideas.

When it comes to creating pins, Canva is a great way to get creative and make attractive pins without design knowledge. Using Tailwind—a social media automation—tool that feels like a marketing team and grow smarter and faster tested best when we redesigned our homepage. Get more sales with these statements that people love to click. Tailwind was one of the best decisions I made as an agency owner and as a blogger for Live The Little Things. I get seven days of marketing done in two hours every Monday morning. We not only use it here at Craveable Social but with our clients as well, that need to get set up with it.

It will increase your visibility.

Pinterest is a visual platform, so it’s best to create vibrant and high-quality images. It’s also important to include relevant text on the image so that people know what they’re looking at and can share your content easily.

Pinterest is one of the top referral sites for website traffic, so using Pinterest for your business will increase your visibility online and give you more chances of getting new followers or customers. If someone sees an image you pinned on Pinterest, they might see something about it in their feed and click through the link back to your website (or wherever else you want them to go). This can help build up some momentum around what you have going on!

You can gather useful data about your followers and audience.

Knowing who your followers are, how they engage with your content, and what types of things they like to interact with is a great way to start identifying potential new customers. Plus, if you already have an established customer base, it's an excellent tool for measuring just how much they love your brand.

Source: Tailwind App, Using the New Pinterest Analytics for Smarter Marketing

Using Pinterest Analytics

Pinterest Analytics offers some helpful information that can help you improve the performance of your business:

Estimated daily visitors to your page on Pinterest: This is the number of people who have viewed your profile page or boards within the past day.

Estimated monthly visitors: This displays how many people have visited your profile or boards in the last month (30 days). The higher this number is compared to other metrics listed here, the more active and successful you are at growing followers for those specific pins/boards.

If this metric isn't high enough yet but everything else looks good, then try using more relevant keywords in each pin description so that Google knows what type of information should be associated with those keywords when doing searches (for instance, "CBD oil" may show up as one suggestion while "How do I use CBD?" might appear separately). This will help increase traffic from search engines which could lead directly back into their marketing funnel through conversions without having had any conversations beforehand!

Estimated daily impressions: This is the number of times your profile and pins have appeared in someone’s feed. If this number isn’t high enough yet but everything else looks good, then try using more relevant keywords in each pin description so that Google knows what type of information should be associated with those keywords when doing searches (for instance, "CBD oil" may show up as one suggestion while "How do I use CBD?" might appear separately).

This will help increase traffic from search engines which could lead directly back into their marketing funnel through conversions without having had any conversations beforehand!

You can build relationships with other wellness professionals.

Pinterest is a great place to connect with other wellness professionals. You can share ideas and insights, ask for advice, and learn from each other.

For example, if you're a yoga teacher looking for a new exercise class at your studio, you can look for inspiration on Pinterest. You may find pictures of courses that have been done before or are being done elsewhere in the world. You could also find different props or poses that people have used in their ow classes that you never thought of before!

There's no limit to how much creativity you can draw from others when it comes down to developing your business plan—and Pinterest offers endless opportunities in this regard!

You can build your wellness brand and authority.

Pinterest is an excellent platform for building your brand and authority within the wellness industry. It allows you to create a following of people interested in your products and services, which is a great way to promote them. You can also use it to help you build your brand by creating content showcasing your expertise, such as recipes or exercise routines, and then pinning those posts at the top of your feed to be more visible.

One thing most people don’t realize about Pinterest is that it doesn’t just help with building brand awareness; it also helps with conversions (i.e., getting sales). For example: if someone finds one of your pins on Pinterest and clicks through to check out what else you have available—like, say, on Amazon—they may be more likely to buy something from Amazon than they would if they found an ad somewhere else online because they already know who you are as a businessperson and respect the things that come from your account (which makes sense!).

Pinterest is also a great place for you to get social proof. If you’re starting, it cannot be easy to prove that your products are worth buying. Still, if you have a ton of pins from happy customers showing how much they love them (and how well they work), it will be easier for people considering purchasing from you to make that decision.

Here are some compelling reasons you should use Pinterest in your wellness business.

Pinterest is a great place to find and share content with your audience. Here's why:

• Pinterest users are highly engaged. People who use Pinterest are typically interested in beautifying their homes, dressing well, and looking good. These three things are all areas that many people want to improve upon (especially if they're passionate about wellness).

• You can find inspiration for new ideas by browsing other people's pins. It's also a great way to see what others in your industry are doing with their businesses or products—and how those items are being advertised on the platform.

• You can get help from experts in the field when you need it most! Using hashtags allows you to connect with other Pinterest users who may have similar interests as yours and might be able to offer some insight or advice on getting started there on this new social network space thingy (or whatever else!)

Pinterest is a great way to find inspiration for new ideas. It's also an excellent place to see what others in your industry are doing with their businesses or products—and how those items are being advertised on the platform.

Conclusion

You may have wondered if creating a Pinterest account is worth all the time and effort. We hope we’ve convinced you that it is! If you don’t already have one, stop what you're doing now and make one. And while you're at it, follow us on Pinterest so we can see your pins too!