Here’s Why You’re Losing Followers on Instagram
If you're a business owner who uses Instagram to connect with your followers, you may have experienced a drop in engagement lately. Don't worry, you're not alone! This seems to be a common issue among Instagram users right now. So why is this happening, and what can you do about it? In this blog post, we'll take a look at some of the reasons why you may be losing followers on Instagram, and we'll give you some tips on how to improve your engagement rate. Keep reading for more information!
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If you're a business owner who uses Instagram to connect with your clients and customers, you may have experienced a drop in engagement lately and followers have been slowly dwindling over the past few months. Don't worry – you're not alone. According to Instagram, their average user loses around 7% of their followers each month. But why is this happening? And more importantly, what can we do about it?
Instagram announced new features to improve user experience. These changes often lead to reduced engagement and follower growth because they impact both the algorithm as well as how users navigate through platform products like Instagram itself.
When you think about Instagram as more than just a pretty photo-sharing app, it's easy to understand why so many people are leaving the platform. With major declines in engagement and follower counts across all demographics for users on this social media site (again - we told ya!), there has been an increase of those looking elsewhere with hopes that they can find greater success and community growth opportunities around them! This further impacts your ability to gain new followers; which is tough when fewer folks stick around these days... But don't let their departure dampen spirits or give up hope completely because Instagram still has 1.5 BILLION users and it's nothing a few minor tweaks in your social media strategy can't fix.
You Aren’t Using the New Features
Instagram is always changing, and now it's your turn to adapt! The latest update from Instagram's very own Adam Mosseri has shared how these changes will affect the way we consume content. For example, they've introduced ‘Favorites’ or 'Following' feeds, giving users more control over what gets seen by those who follow them.
It’s important to adapt to the ever-changing platform, especially with major changes and new features being introduced. We all know that in 2022, Instagram has been prioritizing video content in its algorithm, which is causing posts to have a greater chance of being noticed by users. This could be due not only because they are scrolling vertically rather than horizontally but also because Reels take up much more space on the screen when you view them head-on instead of discreetly behind other objects within your feed. And, if you aren’t participating, chances are that this ould be the reason why your followers aren’t seeing your content; and f they aren’t seeing your content, they aren’t engaging which ultimately hurts your engagement rate and reflect within the algorithm.
Fresh New Content
One of the most common reasons for losing followers on Instagram is because users simply become disinterested in what you’re posting. This may be because your content has become too repetitive or because you’re not providing fresh
Keep Track of Your Metrics
There are so many metrics you can track on Instagram! You may not realize it, but there's information right in your insights about what people want to see. Use the native reporting tools and make sure that funny or informative Reels get raised up high - this will help us understand how successful they actually were (and whether we should focus more of our time into creating those types of videos).
Video (Content) Is King
Video is the new king on social media! Whether you're posting videos every day or just once in awhile, it's important that they are well- drone footage not included. Try focusing your efforts towards creating a healthy combination of both trendier content with unique signature series for each brand - this way there will always be something fresh coming out from them instead if repeating yourself over again like some other companies do (or would rather).
Increase the Dimensions of Your Static Posts
It is important to remember that carousel posts still perform quite well on Instagram. Plus, they tend be highly shareable which makes them great for getting your brand in front of new people - a.k., potential followers!
The newsfeed Reels measure 1080 px x 1350 pixels so make sure you don't lose out by designing static post this size too (1080wide x1350 tall).
Up Your Collaboration Game
Instagram has tons of great features that make it easy to collaborate with others. Get your brand in front of fresh faces by collaborating with other creators or brands that share similar interests. Or you can create a collab post for those who want more diversity on their feed - both will be shared across the user's followers so they have an opportunity at getting involved and spreading awareness about what YOU're doing right now too!
Focus on incorporating more collaborations into your content because they're a fantastic way for you and other brands or individuals in the space share their own stories while getting fresh faces hooked onto what matters most: YOUR BRAND! You can do this by co-hosting Instagram Shows (where people tune live), creating collabs posts together where one user's followers see something different than another person’s - such as an ad campaign—and vice versa; all without ever leaving either party out.
Conclusion
It can be discouraging when you work hard to build a following on Instagram and then suddenly watch your numbers start to dwindle. What could you have done wrong? Why are people no longer interested in what you’re posting? Chances are, there is not one single reason why this is happening; it could be due to any number of factors. But by understanding some of the most common causes for losing followers on Instagram, you can take steps to address the issue and hopefully start rebuilding that lost audience.
